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There's a difference between being effective and efficient. The former implies we're going through the motions of doing something that will produce the desired result, but we won't go above the call of duty once achieved. The latter suggests we're not only doing what's expected of us but are managing to apply ourselves in a way that exceeds an expectation. You're a clever so-and-so. Remind one or two people of this by being efficient this month. You have a superb chance to impress others and boost your pride levels by doing so.